ITS Contest 2011
Support the Evidence

Support the Evidence

ITS#TEN concept has a quite different approach from previous editions. The approach is more viral, simulating (in an entertaining and spoofy way), an underground liberation movement trying to raise awareness in humankind towards a not clearly-defined conspiracy of epic proportions that finds its highest embodiment in ITS, while grasping its roots into mass control, subliminal symbolism devoted to mind control, ritual ceremonies, abductions, prophecies and obscure events. All the stereotypes of conspiracy theories are put on stage to prove to the world (that is, provide evidence) that ITS master plan has been taking place on Earth maybe even before the existence of humankind. A parallel website, www.supporttheevidence.com, will constantly publish articles and documents to support the theory and warn humanity. There are some special glasses which, when wore, will make the viewer discover the truth by witnessing hidden mind-controlling messages hidden throughout ITS website, www.itsweb.org (just like in the movie “They Live” by John Carpenter). Despite the alarming tone of the evidence providers, the subliminal messages will be “positive”, inducing to creativity, mental freedom, love and growth. Evidence will be found mostly as the presence of ITS#TEN identifying symbols (the heart, the # symbol, the number 10, the date of the event) in modern and ancient culture, strange events, science etc. These “exhibits” will be shown at the final event in July, an event where, unexpectedly, the universal forces hidden behind ITS will seize the stage and overwhelm the audience with a wave of creativity coming from the unknown.