ITS Contest 2012 sees legendary performance artist Marina Abramovic join the fashion jury together with Renzo Rosso and blogger Susie Bubble. Two past finalists now renowned with their own brands, Aitor Throup and Mark Fast, are in the jury too. The concept underlying the aesthetics of this edition which plays with extremes, is “Good or Evil”.
The concept image for ITS 2012 revolves around an apparently rhetorical and trite question that, in its simplicity, makes us ironically think: how many times are we driven to express an opinion? In a time when we are overwhelmed with images, words, news, opinions, it’s increasingly harder to judge, to choose. In an era in which everything seems easy, the era of free will, in a time when we express our opinion with a click or a tap, in a time when we are in close contact with everything that happens around the world, we are increasingly driven to ask ourselves what approach must we choose to grasp the deeper meaning of GOOD and EVIL.
The finalists and winners of ITS Contest 2012
Israel
1984
Japan
1989
Israel
1985
Georgia
1990
Denmark
1983
Serbia
1983
The jury of ITS Contest 2012
DIESEL owner and ONLY THE BRAVE president
EVE/ITS Founder and Director
Performance Artist
illy Art Director
Fashion Blogger
fashion designer ITS#SEVEN finalist
Maglificio Miss Deanna, Modateca
Director of Design Practice Floriane de St Pierre
Fashion Editor Vogue Italia and Vogue.it
MMM
Fashion Coordinator COIN group
ITS#TEN winner
Fashion Director D-La Repubblica
Senior Fashion Editor Dazed&Confused
Fashion Designer ITS#FIVE winner
Global Creative Director Avery Dennison
Fashion Designer and Consultant for YKK
Direttore di Vogue Accessori / Gioiello
Coordinator of the “Trend Selection” Fashion Committee – LINEAPELLE
Direttore Commerciale YKK
Footwear Designer
ITS#TEN Accessories winner
Christian Dior Haute Couture Accessories
Vice President Trend & Design SWAROVSKI ELEMENTS
Co-founder and Creative Director of Erickson Beamon
Founders of Dyrberg-Kern/Denmark
Jewellery Designer
The media gallery of ITS Contest 2012