ITS Contest 2013 steps into the livefeed arena with the launch of a live streaming of all ITS-related SN content. The juries see, among others, the presence of stylist Nicola Formichetti, fashion editor and owner of 10 Corso Como Carla Sozzani and japanese designer Yasuhiro Mihara. The edition is characterised by the concept “The Physics of Creativity”, which ideally tries to pin down scientifically what it means to be creative.
The 12th edition of ITS is science applied to creativity. Science in the most comprehensive sense: it is physics, it is mathematics, it is chemistry; it basically is whatever it takes to rationalize, to explain, to calculate, to theorize. It is hard-core Positivism, pushed to the limits, striving to measure, to connect, to catalog creativity. A paradoxical and surreal task, an impossible mission, an operation so dumb and so brilliant at the same time. ITS 2013 gets nerdy, and becomes the “Physics of Creativity Research Institute”, a scientific institution devoted to study the phenomena and find the fundamental laws of creativity.
The finalists and winners of ITS Contest 2013
Germany
1975
China
1989
Greece
1989
Israel
1987
Bulgaria
1989
South Korea
1977
The jury of ITS Contest 2013
Diesel’s Artistic Director
ITS Director & Project Supervisor
Founder & Head of FSPSA and influential head-hunter
Business of Fashion, a key blog for trendsetters
Galleria Carla Sozzani / 10 Corso Como
Senior Editor Vogue Italia / Vogue.it
Maison Martin Margiela
Fashion journalist
Curator-in-Charge of the Costume Institute at the Metropolitan Museum - New York
In charge of contemporary design at the Musée Galliera in Paris
Strategic Consultant at British Fashion Council
Communication, special projects and international relation Director, Pitti Immagine
Head of Fashion Film at SHOWStudio
Commercial Director Multi-Brand – YOOX Group
Maglificio Miss Deanna, Modateca
Winner of Fashion Collection of The Year in 2012
Footwear Designer for Puma
Designer & Consultant YKK
ITS Director & Project Supervisor
Christian Dior Haute Couture Accessories
Vogue Accessori / Vogue Gioiello
Director of Design Practice at Floriane de Saint Pierre et Associés
Coordinator of the Trend Selection Fashion Committee – LineaPelle
Sales Manager of YKK Italia
Head of Trend & Design dept. of Alcantara
Winner of Accessories Collection of the Year in 2012
Vice President Trend & Design Center Head Office SWAROVSKI ELEMENTS
On Aura Tout Vu
On Aura Tout Vu
From the brand Shourouk
From the brand Mawi
Creative Director of SWATCH
The media gallery of ITS Contest 2013