Capsule Collection by ITS Arcademy, exclusively for IO SONO FRIULI VENEZIA GIULIA
Capsule Collection ITS Arcademy in esclusiva per IO SONO FRIULI
VENEZIA GIULIA
The ITS Arcademy Capsule Collection, created exclusively for IO SONO FRIULI VENEZIA GIULIA, is a true blend of creativity, tradition, innovation and Italian craftsmanship.
Friuli Venezia Giulia is a land of borders and encounters, where the Alps and the Adriatic almost touch and Italian, Slavic and Germanic cultures, languages and traditions coexist. This is the evocative setting for ITS Arcademy, the first Italian museum dedicated to contemporary fashion. With over 15,000 portfolios, 1,300 garments, 188 accessories, 120 pieces of jewellery and 700 photographic works, ITS Arcademy houses a priceless archive of emerging creativity, accessible to everyone, even those without a background in design.
ITS Arcademy and IO SONO FRIULI VENEZIA GIULIA have brought together the creative brilliance of designer Aitor Throup and the expertise of WRÅD, an award-winning agency known for developing sustainable solutions for the fashion industry.
Aitor Throup: Creativity Without Borders
Aitor Throup, British designer and multidisciplinary artist of Argentine origin, has for years had links with ITS, winning the ITS Contest in 2006, and with the local area. Known for his conceptual and experimental approach, Throup has worked with brands such as C.P. Company and G-Star RAW, as well as having directed visual projects for artists such as Damon Albarn, Noomi Rapace and Flying Lotus. His practice brings together fashion, art and storytelling with a distinctive and provocative graphic idiom. For Friuli Venezia Giulia, he has created the design for this capsule collection, inspired by the region's vibrant and multifaceted identity, in which every typographic mark becomes a personality and every hand-drawn line combines tradition and innovation.
“I have long been inspired by FVG - Not least through my on-going involvement with ITS since the start of my career; but also through the rebellious artistry that fills the air and that has inspired many other artists before me. I see the region as a cultural and geographical clashing of extremes; surrounded by the immediate sense of difference and potential. There’s an experimental, youthful spirit to the region - it’s tucked away; and so it feels like you can take risks there. I wanted to create a design that celebrates exploration and creative expression.
I wanted every typographic element to feel like a personified character representing the rich and youthful identity of the people living in visiting the region. My hand drawn typeface is itself a juxtaposition of tradition, craft experimentation; whilst creating an aesthetic that resonates with the inner child that still lives in all of us, waiting to get out and explore.”
WRÅD and the Innovation of Graphite
The capsule collection also benefits from collaboration with WRÅD, an agency active in materials research and sustainability education, and their GRAPHI-TEE® project embodies this spirit. It is the first t-shirt dyed with g_pwdr®, a patented technology by Alisea S.r.L. Società Benefit, which won the Best of the Best at the Red Dot Product Design Awards, that uses graphite powder salvaged from industrial waste.
The capsule collection also benefits from collaboration with WRÅD, an agency active in materials research and sustainability education, and their GRAPHI-TEE® project embodies this spirit. It is the first t-shirt dyed with g_pwdr®, a patented technology by Alisea S.r.L. Società Benefit, which won the Best of the Best at the Red Dot Product Design Awards, that uses graphite powder salvaged from industrial waste.
A guide to taking care of your GRAPHI-TEE® garment
First, let’s talk facts.
The fashion industry? Yeah, it’s a bit of a mess. Overproduction and overconsumption have turned it into one of the biggest polluters out there. Clothes are made faster, worn less, and tossed sooner than ever before. But guess what? You have the power to change that. Caring for your clothes means keeping them around longer, reducing waste, and making that overproduction monster a little less scary.
So, how do we do that? Glad you asked.
- Wash with care Washing your clothes is great. Overwashing them? Not so much. Every wash weakens fibers, fades colors, and increases microfiber pollution (not cool). So here’s how to keep things fresh without overdoing it: Less is more – If it’s not actually dirty, maybe just air it out? Your clothes will thank you. Cold & gentle – Hand wash in cold water and avoid aggressive washing-machine cycles to reduce stress on the fabric & mitigate microfiber pollution. No tumble dryers, please – High heat = sad fabric. Lay flat to air dry instead. Sun and wind are free, so why not use them?
- Repair it (because scars tell stories, and so do patched-up clothes). Ripped sleeve? Hole in the back? That’s not a flaw—it’s a memory. Keep your garment’s story alive with these quick fixes: Patch it up – Iron-on patches, visible mending, or an old-school needle and thread—it’s easier than you think. Reinforce those seams – A few stitches can stop a small tear from turning into a tragic goodbye. Ask a pro – If DIY isn’t your thing, local tailors exist for a reason. Support them.
- Swap it (because sometimes, love fades—but that doesn’t mean it’s over). We get it. Maybe your style changed, maybe you’ve moved on. But that doesn’t mean this garment’s story has to end. Instead of trashing it: Give it to a friend – One person’s “meh” is another’s “OMG where did you get that?!” Exchange it –
Clothing swaps are the new shopping sprees (minus the contribution to global overconsumption). Donate it (responsibly) – Make sure it goes somewhere it’s actually needed, not just to landfill in disguise.
Has the garment been worn or damaged beyond repair? Still, don’t trash it - send it to us instead! We know that today handling and recycling this garment at the end of its life may prove difficult, so let us bear the cost of it. E-mail: frank@wradliving.com for more info
Disclaimer: Technically, the t-shirt is not new! It was produced in 2019, in 2020 it became excess stock and since then it has been waiting for the perfect occasion to be relevant again!
Fabric: Tessile Eco Bio, Pistoia (ITA)
Color recipe: Alisea srl Società Benefit, Vicenza (ITA)
Dyeing: Working Blue, Venezia (ITA)
Manufacturing: Mood, Milano (ITA)
Printing: Grow Up, Vicenza (ITA)
Prints material: Siser, Vicenza (ITA)
Neck Label: Panama Trimmings, Padova (ITA)
Packaging & Care Label: Helement, Carpi (ITA)
Hangtag: Cangini, Vicenza (ITA)
Fabric recovered from: Web Fashion Academy, Milano (ITA)
Color recipe: Alisea srl Società Benefit, Vicenza (ITA)
Dyeing: Ready Garment Technology 2.0, Padova (ITA)
Manufacturing: TM Project, Rimini (ITA)
Printing: Grow Up, Vicenza (ITA)
Prints material: Siser, Vicenza (ITA)
Neck Label: Panama Trimmings, Padova (ITA)
Packaging & Care Label: Helement, Carpi (ITA)
Hangtag: Cangini, Vicenza (ITA)
The Capsule Collection by ITS Arcademy, exclusively for IO SONO FRIULI VENEZIA GIULIA, is not merely a style statement but also a celebration of a region where heritage meets innovation and creativity knows no boundaries. By bringing together the visionary talent of Aitor Throup and WRÅD's expertise in sustainability, this collection captures the essence of Friuli Venezia Giulia - a land of contrasts, where tradition and experimentation live sie by side. A collection where each piece tells a story of art, craftsmanship, and responsible design, as an invitation to discover, express, and embrace the unexpected and a tribute to a region that has always inspired those who dare to create.
Contact us for more information.
Stay updated on exhibitions, events, courses, and workshops.