ITS Contest 2018
So Bold almost Incredible
The ITS Contest 2018 concept is a call for everyone to ""Be Bold" just like the ITS finalists who are not afraid to show themselves, their dreams and their obsessions through their creativity. The Jury sees among others Marni Creative Director Francesco Risso together with digital influencers Bryanboy and Leaf Greener. The outstanding quality of the finalists' projects results in extra prizes, presented on catwalk, among others, by OTB President Renzo Rosso.
ITS Contest 2018
Concept
So Bold almost Incredible
“So Bold, Almost Incredible” explores courage as action rather than declaration: a force that drives change, discovery, and self-affirmation. Courage emerges when facing fear, uncertainty, and the unknown, guided by intuition rather than certainty. In a time marked by global anxieties and rapid transformation, boldness becomes both necessity and virtue. It lives in everyday gestures, personal identities, creative risks, and collective acts of resistance. The concept celebrates those who dare to expose themselves, challenge limits, and step into the void—embodying the spirit of ITS and its finalists.
Best of
Highlights
Class of 2018
Finalists and Winners
The finalists and winners of ITS Contest 2018
Eda Sriprom
Fashion designer
Thailand
1985
Yeonghyeon Kim
Accessories designer
South Korea
1987
Vicktoria Matsuka
Artwork
Russia
1994
Eliana Zurlo
Accessories designer
Italy
1985
Sini-Pilvi Kiilunen
Fashion designer
Finland
1990
Veronika Fabian
Artwork
Hungary
1979
The Jury
The jury of ITS Contest 2018
Barbara Franchin
ITS Founder & Director
Sara Sozzani Maino
Deputy Editor-in-Chief, Vogue Italia & Head of Vogue Talents
Simone Marchetti
Fashion Editor, La Repubblica
Angelo Flaccavento
Independent Fashion Critic & Curator
Stefano Martinetto
CEO, Tomorrow London Holdings Ltd
Bryan Yambao
Fashion Influencer
Riccardo Vannetti
Tutorship Director, Pitti Immagine
Carlo Giordanetti
Creative Director, Swatch International
Carlo Bach
Art Director, illycaffè
Carlo Capasa
Chairman, Camera Nazionale della Moda Italiana
Dan Thawley
Editor-in-Chief, A Magazine Curated By
Deanna Ferretti
Modateca Deanna
Francesco Risso
Creative Director, Marni
Silvia Venturini Fendi
President, AltaRoma
Leaf Greener
Fashion Reporter
Julie Gilhart
Founder, Julie Gilhart Consulting Inc.
Andrew Keith
President, Lane Crawford & Joyce
Karchun Leung
Editor-in-Chief, Numéro China & Modern Weekly Style Section
Luca Finotti
Dr. Finotti
Luca Josi
Executive Vice President, Brand Strategy, Media & Multimedia Entertainment, TIM
Michael Kampe
Creative Director, Lee Jeans E.M.E.A. & Design Tutor, ITS Finalist 2010
Valentina Maggi
Director of Design Practice, Floriane de Saint Pierre
Glenn Martens
Creative Director, Y/Project
Raffaello Napoleone
Chief Executive Officer, Pitti Immagine
Stefania Ricci
Director, Museo Salvatore Ferragamo & Fondazione Ferragamo
Luca Rizzi
Tutoring & Consulting Director, Pitti Immagine
Renzo Rosso
President, OTB
Aitor Throup
Artist, Designer & Creative Director, ITS Finalist 2006
Media Gallery
The media gallery of ITS Contest 2018
PHOTOS | VIDEOS
