The ITS Contest 2018 concept is a call for everyone to ""Be Bold" just like the ITS finalists who are not afraid to show themselves, their dreams and their obsessions through their creativity. The Jury sees among others Marni Creative Director Francesco Risso together with digital influencers Bryanboy and Leaf Greener. The outstanding quality of the finalists' projects results in extra prizes, presented on catwalk, among others, by OTB President Renzo Rosso.
“So Bold, Almost Incredible” explores courage as action rather than declaration: a force that drives change, discovery, and self-affirmation. Courage emerges when facing fear, uncertainty, and the unknown, guided by intuition rather than certainty. In a time marked by global anxieties and rapid transformation, boldness becomes both necessity and virtue. It lives in everyday gestures, personal identities, creative risks, and collective acts of resistance. The concept celebrates those who dare to expose themselves, challenge limits, and step into the void—embodying the spirit of ITS and its finalists.
The finalists and winners of ITS Contest 2018
The jury of ITS Contest 2018
ITS Founder & Director
Deputy Editor-in-Chief, Vogue Italia & Head of Vogue Talents
Fashion Editor, La Repubblica
Independent Fashion Critic & Curator
CEO, Tomorrow London Holdings Ltd
Fashion Influencer
Tutorship Director, Pitti Immagine
Creative Director, Swatch International
Art Director, illycaffè
Chairman, Camera Nazionale della Moda Italiana
Editor-in-Chief, A Magazine Curated By
Modateca Deanna
Creative Director, Marni
President, AltaRoma
Fashion Reporter
Founder, Julie Gilhart Consulting Inc.
President, Lane Crawford & Joyce
Editor-in-Chief, Numéro China & Modern Weekly Style Section
Dr. Finotti
Executive Vice President, Brand Strategy, Media & Multimedia Entertainment, TIM
Creative Director, Lee Jeans E.M.E.A. & Design Tutor, ITS Finalist 2010
Director of Design Practice, Floriane de Saint Pierre
Creative Director, Y/Project
Chief Executive Officer, Pitti Immagine
Director, Museo Salvatore Ferragamo & Fondazione Ferragamo
Tutoring & Consulting Director, Pitti Immagine
President, OTB
Artist, Designer & Creative Director, ITS Finalist 2006
The media gallery of ITS Contest 2018